Sweating the big stuff: Arousal and stress as functions of self-uncertainty and identification.

Groups serve a variety of crucial functions, one of which is the provision of an identity and belief system that impart self-referent information, thereby reducing self-uncertainty. Entitative groups are more attractive for highly uncertain participants seeking groups for identification and self-uncertainty reduction than less entitative groups. The purpose of the current study was to explore how self-uncertainty impacts physiological arousal and stress responses. Using a mixed-methods design (N = 123), we found that self-uncertainty increased physiological arousal (measured via skin-conductance level) and stress responses (measured via heart rate). Furthermore, we found that uncertainty-activated physiological arousal and stress responses were decreased through identification with a high entitativity group. Our findings expand upon uncertainty identity theory by identifying physiological mechanisms that motivate uncertainty reduction.

Loving the Group That Denies You First: Social Identity Effects of Ostracism Before Inclusion.

Ostracism is an aversive situation that occurs frequently in everyday life; however, few empirical studies have investigated multiple experiences of inclusion or ostracism from the same group. The prior work in this area has also not evaluated the influence of subsequent inclusion and ostracism on identification with the group, perceptions of the group, or group member behaviors. Across three experiments, the current study investigated the impact of subsequent inclusion and ostracism on an individual's fundamental needs, identification with the group, perceptions of the group, and risk taking to benefit the group. It was hypothesized that participants who were ostracized and then included would show significant increases in group identification, positive group perceptions, and risk taking to benefit the group. Support for these hypotheses was found. Results are discussed regarding the impact of subsequent experiences of ostracism and inclusion on the individual and his or her relationship with the group.

Taking one for the team: Physiological trajectories of painful intergroup retaliation.

Retaliating against a threatening outgroup offers group members specific rewards, such as restored group esteem, a reduction in anger, and a sense of gratification. Because retaliation is rewarding, group members may appraise an attack on the outgroup to be beneficial, even if it feels physically painful. We hypothesized that group members would be more willing to endure pain to retaliate against a threatening outgroup, and that appraising the painful retaliation as rewarding would down-regulate their physiological stress response to pain. Participants were manipulated to feel threatened by a rival group and then completed the cold-pressor. During the cold-pressor, participants either retaliated against the outgroup or not. Results showed that retaliation inhibited physiological responses to pain, alleviated intergroup anger, and felt less aversive. We propose that these responses are caused by a cognitive reappraisal of pain, where painful retaliation is expected to be rewarding instead of threatening.

A Biopsychological Model of Anti-drug PSA Processing: Developing Effective Persuasive Messages.

For the current study, we developed and tested a biopsychological model to combine research on psychological tension, the Limited Capacity Model of Motivated Mediated Message Processing, and the endocrine system to predict and understand how people process anti-drug PSAs. We predicted that co-presentation of pleasant and unpleasant information, vs. solely pleasant or unpleasant, will trigger evaluative tension about the target behavior in persuasive messages and result in a biological response (increase in cortisol, alpha amylase, and heart rate). In experiment 1, we assessed the impact of co-presentation of pleasant and unpleasant information in persuasive messages on evaluative tension (conceptualized as attitude ambivalence), in experiment 2, we explored the impact of co-presentation on endocrine system responses (salivary cortisol and alpha amylase), and in experiment 3, we assessed the impact of co-presentation on heart rate. Across all experiments, we demonstrated that co-presentation of pleasant and unpleasant information, vs. solely pleasant or unpleasant, in persuasive communications leads to increases in attitude ambivalence, salivary cortisol, salivary alpha amylase, and heart rate. Taken together, the results support the initial paths of our biopsychological model of persuasive message processing and indicate that including both pleasant and unpleasant information in a message impacts the viewer. We predict that increases in evaluative tension and biological responses will aid in memory and cognitive processing of the message. However, future research is needed to test that hypothesis.

Attitude ambivalence, social norms, and behavioral intentions: Developing effective antitobacco persuasive communications.

This study assessed the moderating effects of attitude ambivalence on the relationship between social norms, attitudes, and behavioral intentions to use tobacco. It was predicted that people would use social norms to reduce attitude ambivalence, and that reduced ambivalence would lead to changes in attitudes and behavioral intentions. To test this hypothesis, participants (N = 152) were exposed to persuasive communications designed to influence attitude ambivalence and perceived social norms regarding tobacco use. Analysis indicated that providing a social norm antagonistic to tobacco use significantly reduced ambivalence among participants reading the ambivalence message (p < .001). Examining changes in tobacco attitudes from pre- to postpersuasive communications demonstrated a significant decrease in tobacco attitudes only for participants reading the ambivalence message who were provided with the antitobacco use norm (p < .001). Ambivalent message participants also expressed significantly lower intentions to use tobacco when provided with social norms indicating antitobacco sentiments (p < .02), and this significant decrease in intentions was associated with changes in attitudes toward tobacco. These results point to the important role of social norms in mediating the effects of attitude ambivalence on subsequent behavior in preventative programs targeting tobacco use.